SWOT Analysis | EXPAND STRATEGIES

Your Name *

Phone Number

Your Email *

Your Company

Subject *

Main strengths of the business

Main weaknesses of the business

Main opportunities you can benefit from

Main threats that could challenge the business

OTHER STRENGTHS TO BE RATED FROM 1-5

We have a high level of competence

1

2

3

4

5

We have competitive skill

1

2

3

4

5

We are ahead on the experience curve

1

2

3

4

5

We have adequate financial resources

1

2

3

4

5

We have a good reputation with clients

1

2

3

4

5

We are an acknowledged market leader

1

2

3

4

5

We are somewhat insulated from strong competitive pressures

1

2

3

4

5

We have better advertising campaigns than the competition

1

2

3

4

5

We are good at creating new products

1

2

3

4

5

We have superior technological/ technical skills

1

2

3

4

5

OTHER WEAKNESSES TO BE RATED FROM 1-5

We have no clear strategic direction

1

2

3

4

5

Our facilities are obsolete

1

2

3

4

5

We are lacking managerial depth and talent

1

2

3

4

5

We are missing some key skills or competencies

1

2

3

4

5

We have a poor track record in implementing strategy

1

2

3

4

5

We are overloaded with internal operating problems

1

2

3

4

5

We are falling behind on Research & Development

1

2

3

4

5

We have a narrow product line

1

2

3

4

5

We have a weak market image

1

2

3

4

5

We have below average marketing skills

1

2

3

4

5

We are unable to finance needed strategy changes

1

2

3

4

5

We have higher overall costs relative to our key competitors

1

2

3

4

5

OTHER OPPORTUNITIES TO BE RATED FROM 1-5

There are additional customer groups that we could serve

1

2

3

4

5

There are new markets or market segments to enter

1

2

3

4

5

We can expand our product/service line to meet customer needs

1

2

3

4

5

We can diversify into related products

1

2

3

4

5

We can control sourcing or supply activities (vertical integration.)

1

2

3

4

5

Falling trade barriers are opening foreign markets to us

1

2

3

4

5

The market is growing faster than in the past

1

2

3

4

5

Fewer regulatory requirements will making doing business easier for us

1

2

3

4

5

OTHER THREATS TO BE RATED FROM 1-5

Low-cost foreign competitors are entering the market

1

2

3

4

5

Sales of substitute products are rising

1

2

3

4

5

The market is growing more slowly than we expected

1

2

3

4

5

There are adverse shifts in foreign exchange rates and/or trade policies

1

2

3

4

5

We are vulnerable to changes in the business cycle or to recessions

1

2

3

4

5

Our customers and/or suppliers are enjoying growing bargaining power

1

2

3

4

5

Clients’ needs and tastes are changing in directions that point away from our current expertise

1

2

3

4

5

Demographic changes are having a negative impact on business

1

2

3

4

5

It’s easy to enter this industry (very low barriers to entry)

1

2

3

4

5

Technology could change this industry with little or no warning

1

2

3

4

5

Are there any market trends that you should consider?

Separate email addresses with a comma.